Mighty Cast 79: 2013 September Review

2013 September Review

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Sham: How the Self-Help Movement Made America Helpless

by: Steve Salerno

Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it’s neither—in fact it’s much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing—not just to its paying customers, but to all of American society.

Based on the author’s extensive reporting—and the inside look at the industry he got while working at a leading “lifestyle” publisher—SHAM shows how thinly credentialed “experts” now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries.

SHAM demonstrates how the self-help movement’s core philosophies have infected virtually every aspect of American life—the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the “empowering” message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help’s “Recovery” movement.

SHAM also reveals:

  • How self-help gurus conduct extensive market research to reach the same customers over and over—without ever helping them
  • The inside story on the most notorious gurus—from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray
  • How your company might be wasting money on motivational speakers, “executive coaches,” and other quick fixes that often hurt quality, productivity, and morale
  • How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything—from drug abuse to “sex addiction” to shoplifting—a dysfunction or disease
  • How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good
  • How the self-help movement inspired the disastrous emphasis on self-esteem in our schools
  • How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will

As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done.

Also available as an eBook

From the Hardcover edition.

M.A.X. Muscle Plan, The

by: Brad Schoenfeld

Blast through training plateaus, add lean muscle, and achieve your best body ever with The M.A.X. Muscle Plan.

M.A.X. is an acronym for Mitogen Activated Xtreme training, a scientifically proven program to help you maximize your muscle potential and transform your physique. No gimmicks, no expensive supplements, just results.

Developed by renowned strength and fitness expert and bestselling author Brad Schoenfeld, Mitogen Activated Xtreme training is a six-month periodized program that manipulates exercise variables to generate clear and steady muscle growth. Each phase of the plan—strength, metabolic, and muscle—is explained in detail and insights and advice for optimal performance and immediate results are provided.

With step-by-step instructions for 108 of the most effective exercises, guidance for incorporating cardiorespiratory workouts into the program, and nutrition recommendations for fueling muscle growth and recovery, The M.A.X. Muscle Plan is your complete guide to total-body transformation.

If you’re ready to take your body to the next level, turn to Mitogen Activated Xtreme training – the scientifically based and most effective muscle building program available. Use The M.A.X. Muscle Plan and the results will speak for themselves.

PLEASE NOTE: This book is not affiliated with Joe Wells Enterprises or MAX Muscle Sports Nutrition. For details of official MAX Muscle Sports Nutrition products visit www.maxmuscle.com.

Muscle Myths: 50 Health & Fitness Mistakes You Don’t Know You’re Making (The Build Healthy Muscle Series)

by: Michael Matthews

If you’d like to gain an advanced level of understanding of how to build muscle and lose fat easily, effectively, and rapidly…and if you’d like to rid yourself of all kinds of bad advice and habits that are making getting into great shape much harder than it should be…then you need to read this book.

Let me ask you a question. Do any of the following claims sound familiar?

  • “I have bad genetics–I just can’t build muscle or lose fat easily.” 
  • “You have to work your abs more to get a six-pack.”
  • “When doing cardio, you want your heart rate in the ‘fat burning zone.'” 
  • “Don’t eat carbohydrates–they make you fat.” 
  • Don’t eat at night if you want to lose weight.”
  • “If you wait too long in between meals, your body goes into ‘starvation mode’ and you will mess up your metabolism.”
  • “I’m overweight because I have a slow metabolism.”

You’ve probably heard one or more of these statements before, and the sad truth is lies like these have ruined many people’s fitness ambitions.

Thanks to the overwhelming amount of fitness pseudo-science and lies being pushed on us every day by bogus magazines and self-styled “gurus,” it’s becoming harder and harder to get in shape. 

Muscle Myths was written to debunk the most commonplace and harmful gimmicks, fads, myths, and misinformation in the health and fitness industry. And unlike other books that just offer endless opinions, the advice in this book is backed up by over 300 citations of scientific literature, and real-world results.

Make no mistake: this isn’t a book about exercise and diet theory. This book is full of practical, results-driven advice that will help you reach your fitness goals easier and faster.

Here are just some of the things you’ll learn in this book:

  • Why you don’t have to completely cut out carbs or fat, or eat weird combinations of food to lose weight.
  • The truth about supplements and why 99% of them are a complete waste of money (and the few that are actually scientifically proven to work).
  • The truth about the effects of fasting and the “starvation mode” myth. Yup, it’s a myth, and you may even want to incorporate some fasting into your meal schedule.
  • Why eating a substantial amount of carbohydrates every day won’t make you fat as some “experts” claim, but why going low-carb can be beneficial for some.
  • The scientific secrets of getting a six-pack. Forget 6-minute gimmicks, doing endless crunches, and hours of grueling cardio–it’s actually pretty easy when you know what you’re doing.
  • Training and diet methods that will completely shatter any perceived “genetic barriers” that you think are holding you back from building muscle or losing weight.
  • What you need to know about alcohol and its effects on your fat loss and muscle growth. (Hint: It’s not nearly as bad as some people claim, and you don’t have to totally abstain if you know what you’re doing!)
  • And much more.
This book will save you the money, time, and frustration of falling into the traps of misleading diets, workout programs, and products, and teach you how to finally start seeing real results with your diet and exercise.